Digital + Social

This week, we received the most irritating letter from my son

The findings from a new Performics and ROI Research survey of more than 3,000 consumers about their use of social media many reasons to get excited about social media marketing strategies.

Marketing software-as-a-service firm Mansell Group announced last week it has acquired the e-mail marketing business of Premiere Global Services. Both companies are headquartered in Atlanta. Terms of the deal were not disclosed. The email applications …

Email Data Source, a company that sells intelligence on the e-mail activities of thousands of companies and brands, recently launched a service that it claims enables marketers to measure the effectiveness of their Twitter messages.

Financial services and telecommunications firms were best at engaging their customers with e-mail in the first three quarters of 2009 while retail, travel and hospitality marketers fared worst, according to a just-released study by e-mail consultancy Pivotal Veracity.

Yet another e-mail list-sales firm has surfaced that appears to be related to the same India-based outfit that operated EmailAppenders, a company that has been accused by multiple marketers of ripping them off.

This new firm is going by the name Optin Consulting.

E-mail service provider Yesmail recently announced it has developed a mobile and short-message-service campaign-management tool.

Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based e-mail service provider Pure360.