Digital + Social

Reviewing the potential sources of e-mail subscriber names and the value of the data from each source

AS THE SOCIALLY NETWORKED KNOW BY NOW, Facebook made some changes in late April that enabled sharing of some of the already-public data on members’ profile

Given the vital importance of deliverability to your e-marketing efforts, it’s not surprising there are so many tools to help gauge deliverability rates

SPRING IS A TIME OF CHANGE. If you’re a parent, that means getting ready for the leap from the school year schedule to camp, swimming lessons and other

Ice, Custard, Happiness is the slogan for Rita’s Italian Ice, but Give them something to talk about could be the mantra for its social media efforts.

Implementing e-mail deliverability reporting, launching a welcome program, tweaking headers: Groupon

So you

One of the more challenging aspects of e-mail marketing is finding your needle-movers: the elements of your campaigns that, when tweaked, will generate the greatest lift in response and revenue. Here are a few to consider testing

Social media has changed the book promotion strategy for authors.

Today, it’s practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization’s interest.