Digital + Social

Quinn Jalli has joined as marketing services firm Epsilon as VP of deliverability and ISP relations.

Someone who made the effort to visit your Web site, drill down to a few product pages, and put merchandise into the online shopping cart, even if he ultimately didn

For something as vital to your business as e-mail, it

Are social networks like Twitter, Facebook and LinkedIn becoming the new mass media?

Asked to list all the types of media they used to generate leads in 2009, more respondents to a recent Chief Marketer survey checked off e-mail than any other single channel.

It is with mixed emotions that I announce today that this is my final issue of Magilla Marketing.

Why am I leaving? It

In a case of sad or comical symbolism

There

E-mail bounce and complaint rates are relatively high in North America compared to the rest of the world and the continent’s open rates are relatively low, according to a study by Implix.

The average open rate—an “open” is recorded when the receiving machine calls for graphics from the sender—of HTML messages sent by Implix’s clients in North America was 25.44%, according to the e-commerce software provider. Europe, South America and Africa all came in at higher than 33%, according to the study.

Great, just what we need: a punctuation mark denoting sarcasm.

Everyone reading this by now knows that e-mail