Digital + Social

Marketing software firm Unica announced yesterday it has acquired e-mail optimization and deliverability firm Pivotal Veracity for $17.8 million in cash.

President Obama’s name graced more spam subject lines than any other celebrity in 2009, according to a recently released report from Internet security vendor McAfee.

Also, Obama was the only male to beat Angelina Jolie in terms of spam-subject-line popularity, according to McAfee.

At first, I thought it was the stupidest PR pitch I had ever received.

The rep wanted me to write about string. Yes, string.

OK guys, fess up. Is it you? Or is it me? Where is all the wonderful hate that was once directed my way?

It wasn

I have contended for years that sales-and-marketing executives are arguably the most under-appreciated professionals there are. Want to insult someone? Call him a used-car salesman.

But sales reps and marketers are what make capitalism work. Countries that do away with sales and marketing tend to start work camps and gulags.

So I defend the sales and marketing professions loudly and often.

But invariably, a sales rep or marketer will come along and embarrass me by exhibiting the worst traits of their profession.

Such is the case this week in a guest column on KansasCity.com written by one Todd Natenberg, president of TBN Sales Solutions in Leawood, KS.

Experian has acquired a controlling stake in A-Care Systems, Inc., a Japanese e-mail marketing firm.

I generally don

IHG (InterContinental Hotels Group) has selected StrongMail to provide e-mail and social media services.

E-mail deliverability and reputation-management firm Return Path has released what it has deemed to be the top 10 e-mail trends of 2009.

The Top 10 Emails Trends in 2009, according to Return Path, were:

Am I missing something? Try as I might, I just can’t seem to get all that worked up over the recent data breach suffered by e-mail service provider AWeber. For those who don’t know, some unknown individual or group managed to gain access to AWeber’s …