Digital + Social

Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.

In an ideal world, everyone would use e-mail authentication. But they don

Even the greenest of marketing rookies have heard the mantra

Twitter is a powerful way to connect socially with fans and friends online. And thanks to a series of digital billboards, Conan O’Brien and Lamar Advertising have found a way to tweet in the real world—and build their brand profile in the process.

In less than two years online-only cosmetics brand Paula

Triggered e-mails, promotions on transactional messages, improved segmentation: These are a few ways in which Sears Holdings has increased the effectiveness of its e-mail marketing in the past two years

At home, I always start my spring cleaning with a checklist: clean the windows, sweep the garage, shake out the rugs. It

The most surprising statistic from Multichannel Merchant’s Outlook 2010 survey isn’t that 79.7% of the nearly 400 respondents used e-mail to promote their business. It’s that one in five did not.

Integration and segmentation: By focusing on these two seemingly disparate tactics, the Toledo Mud Hens have been able to boost revenue and successfully test new campaigns.

In our quest to implement the most up-to-date, sophisticated e-mail marketing practices, it