Digital + Social

Even the greenest of marketing rookies have heard the mantra

Twitter is a powerful way to connect socially with fans and friends online. And thanks to a series of digital billboards, Conan O’Brien and Lamar Advertising have found a way to tweet in the real world—and build their brand profile in the process.

In less than two years online-only cosmetics brand Paula

Triggered e-mails, promotions on transactional messages, improved segmentation: These are a few ways in which Sears Holdings has increased the effectiveness of its e-mail marketing in the past two years

At home, I always start my spring cleaning with a checklist: clean the windows, sweep the garage, shake out the rugs. It

The most surprising statistic from Multichannel Merchant’s Outlook 2010 survey isn’t that 79.7% of the nearly 400 respondents used e-mail to promote their business. It’s that one in five did not.

Integration and segmentation: By focusing on these two seemingly disparate tactics, the Toledo Mud Hens have been able to boost revenue and successfully test new campaigns.

In our quest to implement the most up-to-date, sophisticated e-mail marketing practices, it

What is DKIM? DomainKeys Identified Mail (DKIM) is an e-mail authentication scheme that monitors e-mail senders’ reputations based on their digital signatures,

It used to be that putting