Digital + Social

The week ended March 13 was the first time that Facebook was the number-one online destination in the U.S., topping Google. So this seems as good a time as any for two marketing solutions providers to release software that aims to integrate social media efforts into cross-channel campaigns.

In less than three years, the American Ceramic Society increased product sales by more than 200%

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The most common mistake marketers make when it comes to acquiring e-mail subscribers has nothing to do with where they place the sign-up box on their Web site, or what incentives they offer, or even which media they use to promote their e-mail offering.

Video is hot, and e-mail is useful. Obviously it would be good to combine the two and get both the heat and the utility by delivering video in e-mail. Problem is that e-mail hasn

Video is hot, and e-mail is useful. Obviously, it would be good to combine the two and get both the heat and the utility by delivering video in e-mail. Problem is that e-mail hasn’t traditionally been a good medium for serving up video within the message.

Discrepancies in defining the metrics used to measure e-mail marketing has led the Email Experience Council to create a list of standardized definitions.

Savvy e-mail marketers understand the importance not only of testing to increase performance but of choosing the right types of tests to run.

When Steve Jobs unveiled the iPad in late January, the hype obscured the facts, making it difficult for to determine what effect, if any, Apple’s new tablet computer would have on e-mail marketing. But with at least 12 million people expected to buy iPads this year and next, according to Piper Jaffray, it’s worth looking beyond the puffery to see how marketers need to accommodate the product.

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