Digital + Social

It’s an unfortunate fact of online business that your e-mail newsletter sign-up form can actually be costing you customers. You must scrutinize every aspect of your subscription form in order to make it as effective and appealing as possible

Of the 152 senior executives surveyed by consultancy the E-tailing Group earlier this year, 85% said that they were working on creating compelling messaging to boost their e-mail marketing response.

For e-mail to serve the sender well, it must take a few cues from what we find so attractive about social media to begin with

Learning from our own mistakes, while effective, can be painful. That

Growing one

A sense of community—how to build it, maintain it and get customers (and management) to buy-in and engage in it—was on the minds of many at the MarketingProfs B-to-B Forum in Boston this week.

Welcome to the first article in nine-part series, The Sum of the Parts, in which consultant Rob Galkoff will discuss the various elements critical to successful e-mail marketing.

The following guidelines should help you get the most out of appending e-mail addresses to your house file

Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.

In an ideal world, everyone would use e-mail authentication. But they don