Digital + Social

Triggered e-mails, promotions on transactional messages, improved segmentation: These are a few ways in which Sears Holdings has increased the effectiveness of its e-mail marketing in the past two years

At home, I always start my spring cleaning with a checklist: clean the windows, sweep the garage, shake out the rugs. It

The most surprising statistic from Multichannel Merchant’s Outlook 2010 survey isn’t that 79.7% of the nearly 400 respondents used e-mail to promote their business. It’s that one in five did not.

Integration and segmentation: By focusing on these two seemingly disparate tactics, the Toledo Mud Hens have been able to boost revenue and successfully test new campaigns.

In our quest to implement the most up-to-date, sophisticated e-mail marketing practices, it

What is DKIM? DomainKeys Identified Mail (DKIM) is an e-mail authentication scheme that monitors e-mail senders’ reputations based on their digital signatures,

It used to be that putting

Should it really take three clicks to unsubscribe from a retailer

This year we

Only 20 of the 100 websites visited by the E-tailing Group for its fourth-quarter mystery-shopping study sent follow-up e-mails in response to abandoned shopping carts. Even so, that