Digital + Social

Hosting over a billion mailboxes, processing over 8 billion messages a day, and serving over 350 million active users monthly, Microsoft’s Windows Live Hotmail is a critical business-to-consumer e-mail marketing communication channel. You’d be hard pressed to find a subscriber list that doesn’t contain a significant portion of Hotmail or related domain e-mail addresses.

By sending automated triggered messages to customers who left without completing their purchase, S&S Worldwide manages to turn one out of every four abandoned carts into a sale

Everybody makes mistakes—even experienced e-mail marketers. But if you’ve ever sent out an e-mail containing an error—large, small, or in between—you know the quandary of how to gracefully correct that dreaded slipup. Here are some guidelines on how to right wrongs and keep that ever-so-important customer trust.

We asked Greg Cangialosi, president/CEO of e-mail marketing services provider Blue Sky Factory, for his opinion regarding which metrics must be tracked.

In the world of e-newsletters, everyone is familiar with the basic metrics to gauge success. At the publishing company where I work, we

This week’s question for the broker roundtable: What are the trends in e-mail lists? Are you seeing more mailers considering e-mail for prospecting?
Our current panel features Christopher Pickering of MeritDirect, Stephani Wright of Focus USA, Becky Hagadorn of the Catamount Group, John Ahern of MDx Medical, Lisa Horder of Institute Lists and Kathy Duggan-Josephs of RMI Direct Marketing Inc. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)

A new survey from Performics and ROI Research shows how social media permeates consumers’ lives and affects communication, shopping and other activities, as well as how social networking habits and preferences have trended since last October.

Today consumers demand more of brands, and in turn, marketers expect more of their solutions providers. As a result, this multichannel evolution reflects the growing need for ESPs to mature into more-complex solutions providers.

It

Monitoring e-mail deliverability is critical to ensuring that our messages are being delivered. But because there are so many types of deliverability tools and services available