Digital + Social

Nearly 20% of the e-mails that marketers send today are blocked by mail providers due to issues with the sender

From her desk in midtown Manhattan, a woman tweets out a message to Ben & Jerry’’: Can they have the “Scoop Truck” stop by her office so she and her friends can get a free sample of some of its new flavors

V-8, the Campbell Soup fruit-and-vegetable juice blend, has taken a big step into social media marketing with a sampling campaign for a new product extension that’s being conducted almost entirely on Facebook

Minimal images, longish copy, and “ugly” layouts: Those are the elements of Kiplinger Washington Editors’ most successful e-mail promotions, according to vice president of sales and marketing Denise Elliott.

Many marketers, novices and seasoned vets alike, have fallen prey to a few misconceptions when it comes to e-mail. In what will be an occasional series, E-mail Essentials asks experts to set us straight regarding common myths.

Hosting over a billion mailboxes, processing over 8 billion messages a day, and serving over 350 million active users monthly, Microsoft’s Windows Live Hotmail is a critical business-to-consumer e-mail marketing communication channel. You’d be hard pressed to find a subscriber list that doesn’t contain a significant portion of Hotmail or related domain e-mail addresses.

By sending automated triggered messages to customers who left without completing their purchase, S&S Worldwide manages to turn one out of every four abandoned carts into a sale

Everybody makes mistakes—even experienced e-mail marketers. But if you’ve ever sent out an e-mail containing an error—large, small, or in between—you know the quandary of how to gracefully correct that dreaded slipup. Here are some guidelines on how to right wrongs and keep that ever-so-important customer trust.

We asked Greg Cangialosi, president/CEO of e-mail marketing services provider Blue Sky Factory, for his opinion regarding which metrics must be tracked.

In the world of e-newsletters, everyone is familiar with the basic metrics to gauge success. At the publishing company where I work, we