Digital + Social

Three steps–reducing frequency, creating better content, and redesigning the template–helped lift an enewsletter’s open rates by 30%

In this modern-day David-and-Goliath story, email rather than a slingshot helped a scrappy community group stand up to a major utility company. The group’s efforts raised awareness among legislators, the media, and the public about a proposed natural-gas pipeline that would cut across private farms and Mount Hood National Forest in Oregon.

Spam traps and spam complaints are two common causes of email deliverability issues. Here’s how to avoid them

Home goods and apparel merchant Cuddledown decided that, when it comes to email marketing during the holiday season, more was more. By emailing its list on a more-frequent basis and creating special offers for certain segments of its list, Cuddledown helped to grow its fourth-quarter direct sales by 53% over 2009.

National insurer State Farm Insurance is capitalizing on the popularity of games within social networks with a months-long campaign that will give players in-game rewards for safe virtual driving

This coming year, look for a growing number of online retailers to use visitors’ Facebook sign-ins as an on-site registration tool rather than their own proprietary log-in systems, according to a new analyst report from eMarketer

Who is out there recommending that businesses such as The Teaching Company, Borders,and Barnes & Noble email buyers and club members every day? Is someone really suggesting that this is an acceptable way to treat their customers?

Brands have been testing how to best use Facebook to gain access to, and connect and converse with, its vast user base. We asked several digital pros from companies listed on the 2010 Promo 100 ranking

Just as there is not one ideal house, there is no one ideal email service provider. But how do you know which is the right one for your needs and budget? Keeping these five tenets in mind can help you select the best ESP for you (and maybe the best house too!).

The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.