Digital + Social

Some would say that the winter holidays are all about friends, family, and spreading the cheer. For email marketers, this translates into opportunity for deeper customer engagement, increased response, and higher return on investment through the use of the viral and ever-popular “friends and family” campaign.

While it’s tempting this time of year to send lots of email campaigns, it’s better to be targeted and focused. Otherwise you risk brand disengagement, lower sales, and deliverability fallout that even the most talented of ISP relations managers would have a hard time cleaning up.

An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails

Internet service providers are giving more weight to engagement metrics such as open and clickthrough rates when calculating sender reputation scores and deciding whether messages are legitimate or spam. That means it

KFC is using its Twitter account, @KFC_Colonel, to accept applications for its KFC Colonel’s Scholars. In other words, keep it short and sweet

It may seem a bit early to be thinking about the Super Bowl. After all, the New York Jets haven’t even folded yet

In introducing Facebook

Terry Young, who had formerly been managing director of agency Rapp NY, has been named president of Purple@Epsilon, an agency within the Epsilon family

More and more marketers are boosting conversions and revenue by using dynamic personalization to deliver targeted product recommendations to Website visitors. Not nearly as many, however, are incorporating these product recommendations into their email marketing. But those that do, such as Century Novelty, are seeing an increase in clickthroughs and sales.

Some of the main challenges we face with email