Digital + Social

Killing the print edition of its visitors guide may have been the best database-augmenting action Indiana’s South Shore Convention and Visitors Authority ever took. In doing so, the group put itself in a position to deliver better-qualified leads to its member organizations by focusing on online communication.

For email marketers operating in the European Union, getting permission will soon extend beyond getting customers to opt-in to letting them into the inbox.

On behalf of Hubspot, social media specialist Dan Zarella looked at over 9.5 billion emails sent using MailChimp, analyzing clickthroughs, open rates and what times of day/week worked best.

Everyone knows the Kenmore appliance brand. And that’s both an asset and an obstacle for the appliance brand, which is retailed in Sears and Kmart stores and Web sites

No matter what your marketing medium of choice is today

The Indianapolis Indians have increased online ticket sales 64% so far over last season, thanks in large part to an email campaign with an over 30% open rate.

Eighty-five percent of respondents to this year’s annual Chief Marketer Lead Generation Survey plan to use email in 2011 as a prospecting tool, compared to 80.2% in 2010.

Many people do not understand how valuable e-mails are. When management attempts to measure the importance of e-mails to the organization, they typically look at the revenue generated in the shopping carts of the e-mails. It usually comes to about 3% of total revenue. Nice revenue, but nothing to write home about. They are really missing a lot.

FACEBOOK KETCHUP, NOT CATCH-UP Condiment superpower Heinz planned to launch a new tomato ketchup flavor in the U.K., balsamic vinegar. Rather than hand

Putting together a B-to-B e-newsletter? Focus on the actual reader, not the company