Digital + Social

Dunkin’ Donuts promotional tie-ins for

Here’s some of the basic best practices to review to make sure your subscriber list is flawless before you hit send.

We all realize the importance of social networking in marketing, but what sites should your brand use?

According to the S-Net (The Impact of Social Media) study, LinkedIn now boasts the title of “most important social network.” This survey by ROI Research, Inc., sponsored by Performics, surveyed 2,997 active social networkers to discover that 59% consider having a LinkedIn account to be the most important. Fifty percent of respondents visit the site weekly, while 20% visit it daily. So your company should get onboard with LinkedIn, right?

San Francisco’s Pet Camp doesn’t use email to hard sell it’s pet boarding and care services. Instead, it uses the inbox to build the emotional connection with dog and cat owners.

How sure are you that the email lists you acquire are sanitized? That whomever you obtained them from understands “freewill opt-in” and CAN-SPAM compliance the same way that you do?

Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they “break up” with a brand’s email communications, the reason is usually because of the marketer’s behavior.

A+E Networks is using weekly email newsletters to help support the recently relaunched Lifetime Moms website.

Bernice Grossman has a message for business-to-business marketers starting to explore the mobile and social media channels: Slow down, and review some fundamental data opportunities which are largely being overlooked.

A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.

Want to get a positive response to your email communications and insure they get delivered? Then make sure you’re treating your recipients like valued customers.