Digital + Social

Here are five steps to getting triggered email marketing right.

Brands at the Bazaarvoice social commerce summit in Austin this spring spoke of using online customer reviews in myriad ways, but they all agreed on one thing

How do you get your messages into the inbox and not the spam folder? Chief Marketer talked with several industry pros to get their thoughts on email deliverability

Even after the final email has been sent, email marketers still have work to do. When the email campaign is over, it’s time to analyze the results and review what worked—and what didn’t—so that you can improve your future campaigns. Before beginning subsequent email outreach, assess the following:

By taking just a small amount of time to consider the following tips, email design can assist you in maximizing return on investment and communicating a consistent brand identity to customers.

One error that many B-to-B marketers make is trying to accomplish multiple goals within a single email campaign, rather than remembering that simplicity rules and having a single objective with a compelling call to action is best.

Before you can communicate your message to your subscribers, you first need to think about your offer in the broadest sense. Put yourself in your email subscribers’ shoes. What are their questions, concerns and needs within your market, and how can you answer them?

In 2010, 7-Eleven needed to drive trial for 27 languishing private label products from fresh fruit to hot foods. Convenience stores were known for quick-sell items. Just 8% of consumers thought of c-stores for meals. In addition, the recession had pushed convenience store sales down 20%

Dunkin’ Donuts promotional tie-ins for

Here’s some of the basic best practices to review to make sure your subscriber list is flawless before you hit send.