Digital + Social

Chip House, senior director of relationship marketing, ExactTarget, notes that in recent research his company has done with 1,500 consumers about why they “break up” with a brand’s email communications, the reason is usually because of the marketer’s behavior.

A+E Networks is using weekly email newsletters to help support the recently relaunched Lifetime Moms website.

Bernice Grossman has a message for business-to-business marketers starting to explore the mobile and social media channels: Slow down, and review some fundamental data opportunities which are largely being overlooked.

A social media presence heavily focused on customer service has helped Specialized Bicycles reduce support costs and connect with cyclists around the world.

Want to get a positive response to your email communications and insure they get delivered? Then make sure you’re treating your recipients like valued customers.

Since their inception, social coupons such as those promoted by Groupon and LivingSocial have been dogged by the reputation that they don’t work very well to create new, loyal customers.

But a new study suggests that social coupons—now morphed into `Daily Deals`–may be in fact be very effective at attracting new business. After that, building the loyalty is up to the merchant

Miami’s Beacon Hotel is using Facebook to encourage fans and previous guests to sign-up for its email list and take advantage of promotions for future visits.

Email creative that is personalized, mobile-friendly and triggered to customer behavior was the common factor in the 2011 Responsys Email Design Look Book.

NASCAR’s first social gaming experience makes another good case study of how to introduce an online game, ensure that game play spreads virally across social media and builds loyalty and repeat visits by rewarding players.

Talkable brands do not rely on expensive traditional advertising to drive sales. Instead, they tap into the inexpensive conversational power of customers as their primary advertising vehicle