Digital + Social

An integrated database has helped Morton’s the Steakhouse employ a CRM email marketing strategy to connect with VIP diners.

Only 81% of commercial email is reaching inboxes, according to a new benchmark report from Return Path.

If you want a longer-lasting link, get it on video. Shared links from YouTube have a mean half life of 7.4 hours, compared to 2.8 hours for links shared on Twitter

BY NOW WE’RE ALL USED TO AND EXPECT transparency from online marketers. If your business has any kind of online presence, you’re being commented on, blogged

What’s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It’s arbitrary, but 75% seems as good a milestone as any

Average email volume was up 16.2 in the second quarter of 2011 compared to the first quarter, according to the latest quarterly Email Trends and Benchmark Results report from
Epsilon and the DMA’s Email Experience Council.

The Whole Foods/LivingSocial deal, under which one million consumers purchased $20 grocery coupons for $10, is already a win for Whole Foods. The high-end supermarket chain has received a wealth of media mentions as a result of the deal, a phenomenon …

Use of share-within-your-network (SWYN) social links is declining slightly in online retailers’ email messaging, according to a new report from Responsys.

Marketers often overlook Flickr as a pivotal resource in the social media space, when in reality the photo-sharing platform is a valuable resource to access millions of consumer viewpoints from all across the globe. . Flickr currently has 40 million active users, hosts 6 billion images, and has increased user uploads 20% year-over-year for the past five years.
It can be a marketer’s dream as long as you know the five points of value that it can deliver.

New dorm rooms to decorate means busy times—and a heavy email promotional push—for Poster Revolution.