Digital + Social

Direct marketers have their 40/40/20 rule. Guy Kawasaki has his 10/20/30 rule, and both are aimed at helping craft better pitches.

A group of anonymous anti-spam activists last week decided pick up in the spam wars where ill-fated start-up Blue Security left off.

Dubbed Okopipi, the new all-volunteer project, is named after a poison dart frog found in South America.

Whatever one thinks should be done to combat spam, marketers and anti-spam zealots alike can agree that if people didn

An astonishing 24% of respondents to Silverpop

A press release from e-mail security company Sophos warning people not to respond to an e-mail offering Dan Brown

The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can Spam Act, the state

After analyzing more than 40 million e-mails sent from its customers, MailChimp found those with the highest open rates (ranging from 60% to 87%) had the most-straightforward subject lines.

A group of anonymous anti-spam activists is attempting to pick up in the war against e-mail spam where now-defunct start-up Blue Security left off after it went down in flames last week.

You spend an extensive amount of time creating just the perfect e-zine or marketing e-mail. The copy is right, the creative is on target and you know you are serving your audience. After you send the e-mail, something happens. The results are lackluster and you’re just not sure why.

While some in tech circles lamented anti-spam company Blue Security