Digital + Social

Last week

An eye-popping 39% of business-to-business marketers have no formal permission practices in place for collecting e-mail addresses, according to a study conducted recently by Magilla Marketing

Technology investor Esther Dyson is reportedly furious with the folks over at DearAOL.com for selectively quoting an op-ed she wrote in the March 17 New York Times supporting AOL

California State Sen. Dean Florez announced last week he is drafting legislation against AOL

Average e-mail open and click-through rates are higher in Canada than in the U.S., if two studies that came out last week are to be taken at face value.

David Chien, a Houston-based installation artist, has created a series of works for viewing online called Spamgraffiti.

E-mail open rates declined 16.5% in 2005 while click-through rates, or number of times someone clicked on a link in the e-mail, remained steady, according to e-mail service provider ExactTarget.

Want people to subscribe to your e-mail newsletter? Then don’t put up data collection obstacles by asking too many questions.

Goodmail

Goodmail