Digital + Social

The great national fret over America

A series of five studies by four business school professors from New York University, the University of Chicago and the University of Illinois at Urbana-Champaign, asked a bunch of people to e-mail funny and sarcastic phrases to one another and predict whether the messages

Mass marketing may be growing in some quarters, but not among the business-to-business executives surveyed by Epsilon.

An as-yet little-noticed aspect of Google

In its ongoing one-sided coverage of Utah’s misnamed child-protection do-not-e-mail registry, the Deseret Morning News ran a blurb last week headlined “Anti-Porn Registry is Defended” that should have been headlined “Anti-Porn Registry is Demonstrable Failure.”

The Federal Trade Commission last week reported that two of its laptops had been stolen containing the personal information of about 110 people.

China is reportedly getting ready to take a hard-line approach to spammers, according to the Nanfang Daily.

Thing is, this is a country that has defined spam as:

Response management is one of the most critical parts of any e-mail campaign

Everyone understands the obvious economic advantages of e-mail over physical mail. But can we really rely on e-mail?

If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses, and some are abandoning mailing to AOL address holders altogether.