Digital + Social

China levied its first fine against a spammer since it announced a crackdown in March, according to a report in Shanghai Daily. The fine: $627.

The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.

E-mail marketers have been waiting for Michigan

Ever since AOL announced last January it was implementing Goodmail

One day the blogger aiming to smear Al DiGuido, the president of e-mail services provider Epsilon Interactive, is crowing about how his circle of contributors is growing. The next day, he’s gone.

If you think a snappy subject line will get more of your e-mail opened, think again. What matters when it comes to open rates is your history with the recipient, according to Steve Webster, chief strategy officer for e-mail service provider iPost.

E-mail service provider Responsys yesterday unveiled a new version of its technology.

Dubbed Responsys Interact 5.6, the technology offers

Now that Microsoft has added an unsubscribe button to its e-mail user interface, marketers are calling for other Internet service providers

The anonymous blogger smearing e-mail service provider Epsilon Interactive president Al DiGuido may not be some low-level employee who DiGuido fired, as one first would suspect.

Online retailers rank e-mail marketing as the most important demand-generation activity for holiday success in 2006, according to a study released by WebTrends today.