Digital + Social
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Email
E-mail’s Killer ROI Less Lethal by the Year: DMA
While the return on investment from e-mail far surpasses other channels, the gap is closing and will continue to do so for the foreseeable future, according to a new report from the Direct Marketing Association
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Email
Congratulations! Magilla Readers Tops in E-mail Quiz
I always knew subscribers to this newsletter were the some of the sharpest people in the industry and now I have proof
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Email
Stupid Scam Watch: I Won a KIA? A KIA?! AAAHHHHH!
What appears to be new twist on e-mail lottery scams
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Email
Goodmail: OK Guys, Free Ride’s Over
Ending what surely must be one of the longest mass free trials in business-to-business marketing history, Goodmail is set to begin charging for its services in 2009, according to company representatives
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Email
Service Removes People from Spam Lists? Pshaw!
A press release went out last week announcing a new outfit claiming to be able to remove people from mailing, telemarketing and
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Email
Stupid Scam Watch: Magilla Gets a Hitman E-mail!
Got my first hitman scam e-mail this week. At first, I was excited. I
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Email
Yesmail Announces Content-Delivery Deal
E-mail service provider Yesmail today announced a partnership with content delivery firm EdgeCast Networks
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Email
Silverpop Adds Social Networking Feature
E-mail service provider Silverpop is expected this week to announce it has added social-networking capabilities to its e-mail marketing technology
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Email
Suicide Spammer was Drug, Alcohol Free: Autopsy
Eddie Davidson, the fugitive spammer who apparently shot and killed wife, child and himself in July, was drug and alcohol free when the murder/suicide occurred, according to his autopsy report
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Email
New Comcast/e360 Judge has No-BS Reputation
The legal battle between Comcast and former e-mail marketer e360 Insight is apparently about to run on schedule