The boom areas for marketing should come as no surprise: Mobil, e-mail and search engine marketing growth will spur a 17% increase in digital marketing spending, according to a study from e-mail and marketing firm ExactTarget.
Overall, 66% of companies surveyed will be increasing their online marketing spend, while a further 30% will maintain the same level of expenditure in this area.
On average, digital marketing currently accounts for 24% of overall marketing spend.
But the e-marketing consultancy
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