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View From The Top

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What’s on the average CMOs mind? A simpler question might be what isn’t on a typical CMO’s mind. In the 2018 Chief Marketer CMO Roundtable, we talk with 20 leading CMOs from top brands like Citi, Bacardi, Grant Thornton, Bank of America and more to uncover the trends to watch.

Smells Like B2B Team Spirit

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Sales and marketing ultimately have the same goal: to improve the bottom line for their organization. Why then does it often feel like they’re at odds with each other and not even playing the same game, let alone playing on the same team?

Future CMOs

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Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.

What do Marketers Really Want

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Get the scoop from Chief Marketer’s 2018 B2B Trend Report on how to bridge the sales and marketing divide and find out what marketers wish the C-suite understood about their craft.

B2B Marketing Automation All-Stars

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For any B2B brand, marketing automation is far from an impulse buy. Discover how market leaders like EyeMed, Ingersoll Rand and more are making the most of their martech investments.

Shopping Around the Clock

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Shopper marketers are adapting to “always on” consumers with a new playbook. Learn how thriving today can often hinge on consumer insights and understanding how consumers behave across all channels.

Next-Gen Influencer Marketing

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Modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. Top marketers from Unilever, Marriott Rewards and more offer insight on how the partnered with influencers to engage audiences and boost brand.

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Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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