In support of the carrier’s recent John F. Kennedy International Airport service expansion, Delta Air Lines launched a promotion giving consumers a chance to win a MINI Cooper.
The sweepstakes is offered to tri-state area (New York, New Jersey and Connecticut) consumers that are also registered SkyMiles members. From now through April 6, participants can register at www.delta.com/jfkmini to win a MINI in their choice of color, features and style. Non-SkyMiles members can sign up for membership on the site in order to enter the sweeps.
Delta will award the winner on Delta Day during the NY Mets home opener on April 12.
In support, Delta-branded MINIs will cruise the streets of Manhattan and the airport grounds of JFK and LaGuardia distributing sweepstakes entries, Mets tickets and information about the promotion and the JFK expansion.
Radio announcements, airport and in-flight signage also support.
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