The Back to School 2006 catalog from multichannel retailer Delia’s goes retro with nods to Swinging London, Andy Warhol’s Factory (the artist’s studio and famed New York hipster hangout) and Mod style, while also focusing on denim, a staple of students’ wardrobes. Delia’s sells hip and trendy clothing, shoes, accessories and room decor for teen girls through its catalogs, website and retail stores. A front cover shot of a young woman sitting on the hood of a classic Mini Cooper (complete with British Union Jack painted on the roof) announces "New Denim Collection!" Inside, the first ten pages are dedicated to jeans, highlighting new styles such as the Kaylee Low-Rise Skinny ($48.50) and the Tyler Skull Flare ($78.50). New sizes are also mentioned along with a special offer of "Buy any 2, save $20" on selected styles. Other section titles in the catalog include "A La Mod," "Carnaby and Picadilly, Your Own Swinging London" and "Dandy Warhol." As in past editions, Delia’s promotes a contest with a prize likely coveted by many teens: the chance to be a Delia’s supermodel for a day. Shoppers are directed to the website for contest details. In typical Delia’s fashion, the catalog contains outside advertisers looking to reach the lucrative teen market like Skintimate shave gel and prescription acne medication BenzaClin. The catalog offers Delia’s standard free shipping incentive on orders of $25 or more.
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