Datran Media, a leading provider of performance-based email marketing solutions based in the U.S., today announced its expansion into the Asia Pacific market following an investment in MadeForChina, a premier Chinese email and online marketing company. Though neither party is revealing financial terms of the investment, both parties anticipate a long term strategic relationship and believe that their co-marketing and technology partnership will allow them to better serve large multinational advertisers and publishers. The move is part of Datran Media?s continued international expansion, which will provide the company with local alliances in burgeoning markets including Asia and Europe.
According to Internet World Stats, 56.5% of the world population or 3,712,527,624 people and 35.8% of global Internet users currently resides in Asia today. That equates to 398,709,065 individual users; 10.7% of the Asian population. 2000-2007 was an especially high growth period, with a 248.8 percent increase in online use. The online publisher also reveals that China leads Asia in the individual number of users by a large margin, boasting 137,000,000 online and an impressive 2000-2007 growth rate of 508.9%. To reach the growing market, advertisers are spending. In its "China Online Advertising Market? Analysis International reported that China’s online advertising market reached 2.095 billion RMB (Renminbi ["people’s money"], or Yuan; roughly, $1=8 Yuan) in the first half of 2006." In 2007, research firm Market Avenue estimates that the pay e-mail market in China alone will reach 153.2 million dollars. Across Asia, the market is similarly growing.
About Made For China
Founded in 1997, MadeForChina provides targeted advertising online to a multinational client base that includes companies such as L’Oreal, Ford, United Airlines and China Mobile. Combining unique technology, a far reaching affiliate network, expert project management and unrivaled content creation, MadeForChina empowers clients to achieve their marketing goals online, enabling them to build brand awareness, generate new customers and increase the return on investment for their advertising spend.
Headquartered in Beijing and with subsidiary offices in Shanghai, MadeForChina is China’s leading provider of permission email marketing and performance based advertising.
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