The Vermont Teddy Bear has chosen D-J Associates List Management to handle the newly released Pajama Gram list.
Pajama Gram, a sister company of the Vermont Teddy Bear Co, sells pajamas, along with relaxation kits that include bath tea, a personalized card and a do-not-disturb sign.
This gift company’s file includes 57,197 last-12-month buyers. There are also 10,316 last-six- and 6,170 last-three-month buyers.
More than half of these buyers are men who spend an average of $94. They responded to direct mail and Internet and radio ads.
Selections include genders and geography. The 12-month file is priced at $95 per thousand.
Network
