The annual volume for direct mail credit card solicitations for 2003 decreased by 12% over 2002, according to a new study.
The findings, compiled using Synovate’s Mail Monitor service, showed that 4.29 billion credit card offers were received by U.S. households during 2003 down from 4.89 billion in 2002.
Response rates to credit card solicitation mailings remained at 0.6%.
The year-on-year drop follows a record 5.01 billion offers set for mail volume in 2001.
On average each month 69% of U.S. households received 4.8 offers during 2003, a decline from the year before when 75% of households received 5.1 offers.
“During 2003 typical seasonal mailing patterns went out of the window,” said Synovate vice president Andrew Davidson, in a statement. “A full 90% of credit card direct mail comes from the 10 largest card issuers and in 2003 half of those issuers cut back causing the overall decline in mail volume.
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