Covario Acquires NetConcepts
Covario Inc., a developer of search advertising software and services, has acquired Netconcepts LLC, a provider, search engine optimization software, for an undisclosed amount.
“With the acquisition of Netconcepts and the GravityStream technology, Covario is bringing a unique solution to advertisers to help them accelerate their ability to present their brands on all the major search engines globally,” said Russ Mann, Covario CEO, in a statement. “By coupling the predictive analytics in Covario’s Organic Search Insight with easy execution capabilities of Netconcepts’ GravityStream technology, advertisers will be able to identify the SEO actions that drive better rankings, and then deploy those strategies quickly, and in a highly scalable way to achieve their ROI goals.”
The combined firms will do business as Covario Inc., headquartered in San Diego.
