Michael Brenner (Forbes)
Corporate website visits for most large brands are declining, including Coca-Cola, which declared its own corporate site dead, then gave it a content makeover relaunching it under the “Coca-Cola Journey.” Your best content is lost among too much product promotion. And more attention is being stolen away by more progressive brands, like Coca-Cola, who have started acting like publishers and displaying content that your customers actually want to consume. Don’t miss this one!
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