CoolSavings, the online marketing services firm, has launched its new Lead Generation Network Services.
Through this system, advertisers can reportedly send out a targeted promotional offers such as product samples, travel brochures, financial service information and free newsletters.
The new system from the Chicago company, allows consumers to receive information tailored to their specific needs at their own request. Media companies signed onto LGNS as distribution partners will have a new source of revenue as well as the ability to provide relevant and appealing special offers to their members, according to CoolSavings.
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