Consumers Union is putting the subscriber files of Consumer Reports and two other publications on the market for the first time.
RMI Direct Marketing Inc., Danbury, CT, has been chosen as the list manager. There are 3.4 million names in the Consumer Reports active subscriber file being offered for a price of $104/M. A Consumer Reports on Health file numbers 437,800, and a Consumer Reports Travel Letter list is also available.
All the files feature 30-, 60- and 90-day hotlines. Lists will be available to publishers and fundraisers only, and mailers must undergo an approval process. CU has been exchanging names with other publishers and nonprofits through RMI since 1987.
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