CONSUMER-MARKETING | RETENTION

Clorox Contest Tackles Trashed Cubicles

|  by Chief Marketer Staff

The Clorox Co. is running an online contest to find the grossest work cubicles in America. The Cubicle Takeover Makeover contest invites workers to submit a photo of their cubicles at DisinfectMyCube.com to vie for a makeover package worth $1,000 with ...

Church’s Chicken Launches Beauty Shop Sweeps

|  by Chief Marketer Staff

Church's Chicken is out with a new instant-win sweepstakes tied into the MGM movie Beauty Shop, which offers a grand-prize trip to Hollywood to receive a makeover and attend a movie premiere. Consumers who visit participating Church's Chicken ...

Kia Targets ESPN for Sweepstakes

|  by Chief Marketer Staff

Kia Motors America and ESPN are launching an integrated marketing campaign in support of Kia's new 2005 Spectra5 compact sport hatch. The campaign includes the Kia Shootaround Challenge online sweepstakes, which is a basketball trivia contest available ...

Two Brands Dangle Baseball Field Fix-Ups

|  by Chief Marketer Staff

Briggs & Stratton Corp. and Sunkist Growers, Inc. are running separate contests that will allow the winner's youth baseball fields to be refurbished. Small-engine maker Briggs & Stratton is sponsoring the second annual Diamonds in the Rough program, ...

ASI Promo Promises Distributor “Makeover”

|  by Chief Marketer Staff

The Advertising Specialty Institute has come up with its over version of the popular reality TV show, Extreme Makeover. But instead of breast augmentations and rhinoplasty, ASI is offering a contest where three U.S.-based ASI distributor firms will ...

Dairy Marketers Piggyback Bake-Off

|  by Chief Marketer Staff

The American Dairy Association/National Dairy Council this week breaks its second 3-A-Day of Dairy campaign with tie-ins to the Pillsbury Bake-Off Contest and People Magazine. The spring 2004 effort, ADA's first promo positioning dairy as a weight-loss ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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