CONSUMER-MARKETING | RETENTION

Pond's says why wait for him to ask you out, it's okay to take a chance and ask him out on a dream date to Rome via its new sweepstakes.

Play-Doh is sending kids to the barber's chair as part of its 50th birthday celebration with Snip-its salons, which will let young visitors sample its products while they get a new "do."

Chicagoans are in for a meltdown via a campaign from Dodge that will pit two teams against each other to melt away a 2007 Dodge Nitro encased in 30,000 pounds of ice.

Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls.

Consumers desperately searching through a three-foot-deep pool of slushy, slippery mud to find sticks may drive home a new Jeep. It's the brand's latest stunt to engage consumers and get them digging for a chance to win the grand prize.

EBay and Family Circle magazine are out with a contest that looks for a resourceful consumer who can redesign a small space using only items purchased on eBay.

Nestlé USA is running an on-pack and online instant-win game dangling a $1 million prize.

Canon U.S.A. is aiming for a picture perfect promotion that has New Yorkers doing double, triple, or quadruple takes as the company serves up Maria Sharapova look-alikes on the streets of Manhattan as part of its U.S. Open tennis sponsorship.

More than a month after the Chrysler Group kicked into gear its Ask Dr. Z ad campaign to tout the automaker’s American and German engineering roots, Chrysler is out with a sweepstakes dangling nine vehicles as grand prizes to drive dealership visits.

Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.