![Toronto Raptors](https://chiefmarketer.com/wp-content/uploads/2019/06/toronto-raptors-850-160x125.jpg)
Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons
The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.
The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.
Consumers are using digital channels more than ever, but they haven’t hung up the telephone completely just yet.
Both traditional and online-first brands need to look to attribution measurement to see which channels provide the best marketing ROI.
Optimizing customer experiences in a way that establishes loyalty can be hard work and requires brands to truly understand their audience.
Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.
For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.
These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.
Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.
Consider these five ideas for making your multicultural marketing campaigns inclusive.
Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.