CONSUMER-MARKETING | ENGAGEMENT

The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals.

Sports marketing expert Evan Vladem talks with Tissot President François Thiébaud to discuss the strategy of its massive NBA deal.

After struggling through years of sales declines, Lean Cuisine removed the word diet and made some package design changes to pull the brand out of the ditch.

Enjoy Life Foods has packed up a yellow school bus with its allergy-friendly foods that work well for school lunches and is on the road sampling its products.

A centralized database and a generous direct mail offer enabled Johnston & Murphy to increase repeat purchases among its top tier customers.

While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.

A shocking statistic: Millennials have thrown away 300 million pieces of clothing because they became stained by deodorant.

Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.

Cannabis marketers are joining the ranks of other smart marketers who are tapping social media and promotion marketing to surprise and delight consumers.

Three years ago, no one knew who the Guardians of the Galaxy were. But with the release of the eagerly awaited sequel, everyone wants to join the team—including high-profile brands.