![Coke Wristband](https://chiefmarketer.com/wp-content/uploads/2017/05/coca-cola-wristband-160x125.png)
Coke Turns Labels into Wristbands for Music Festivals
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
Doritos HeatWave is a limited edition summer flavor that the brand is announcing with plenty of fanfare.
The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City.
Bud's new campaign features labels modified to include words and phrases central to American history, like lyrics from "The Star Spangled Banner."
The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling.
The Sweden on Airbnb "Free to Roam" campaign lists the country's vast public lands in the same style as a homeowner would post a listing.
After watching sales rise in Canada and Australia, Kellogg brought its Special K "Own It" campaign to the U.S.
Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.
There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.
Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.