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How Performance Creative Can Lift Your Digital Marketing ROI
Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.
Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.
A marketing stunt between Starbucks, Spider-Man and Marvel Entertainment sent a viral video of the promo flying across social media.
Hear from Donate Life America and The Martin Agency on how they got "The World's Biggest Asshole" campaign over the lumps and hurdles and into the marketplace.
Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.
Learn how to drive webinar registrations and attendance, deliver an engaging presentation, parse out the best qualified leads and drive on-demand viewing.
Register now to hear Millennial marketing case studies from Dr Pepper, Avnet, Fabletics and more at our virtual event, Marketing to Millennials 2017!
Marketers from AT&T, P&G and Unilever share thoughts and personal experiences that drove them to change how their campaigns go to market.
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How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.
Gap, tapping into its long history of promoting equality, is celebrating Pride month with the United Nations Foundation and its Free & Equal program.