What are You Doing Wrong—and Right—on Social?
Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right.
Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right.
Pepsico's senior director of marketing, Sarah Guzman, shares the recipe for the Lay's Do Us a Flavor campaign's long-running success.
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.
Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers.
Marketing isn't always easy for big budget movies. Consider the challenges of the new Jennifer Lawrence thriller "mother!"
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week.
When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.
For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.
Combine the power of social influencers with a young, engaged generation who want to make a difference and you have powerful opportunities to make change.
YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.