Technology Trailblazer: Patrón Innovates with New Apple AR Tech
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology have changed the consumer—and marketer—experience.
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology have changed the consumer—and marketer—experience.
The relatively low cost and high engagement rates make using social media to activate sponsorships an attractive channel.
Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.
This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.
When marketing to baby boomers, it’s important to understand who they are, where they come from, and where they hope to be in the future.
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults.
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
Clorox is using short films as a way to push a more human message, that using its products can bring about emotional change.
Three groups were surveyed—the advertising and marketing industries, academia and new hires/college students. Each group has it’s own set of issues.
Courtyard by Marriott's popular Super Bowl Sleepover Contest is back with a fully customized 4D experience debuting Sept. 28 in NYC.