Will McDonald’s Eventually Disappear from its Own Minimalist Campaigns?
Since 2014, TWBA/Paris has been releasing minimalist campaigns for McDonalds. The latest is bare bones.
CONSUMER-MARKETING | ENGAGEMENT
Want a Ride in a 1936 Riley Kestrel? Budweiser says YES!
To introduce its 1933 Repeal Reserve, Bud and Lyft are planning a day of free rides in vintage cars in New York City to celebrate the repeal of prohibition.
When a Controversy Arises, Should Your Brand Jump In?
Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing to say on a controversial topic like the NFL boycott, it's best to say nothing.
Coke Begins Worldwide Search for Olympics Creative
Coca-Cola is turning from its standard agency call for Special Olympics work to new talent from across the globe to create their own inspirations.
Bullied Whopper Riles Customers, but Sends a Strong Message
A social experiment in a Burger King restaurant shows we have a lot of work to do when it comes to preventing and stopping bullying.
Explainer Videos Boost Tylenol Sales at Walgreens
A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.
Mars Horror Films Trend on Social and Scare Yankees Fans
Mars Bite-Size horror films are trending and a reminder for people to load up their Halloween baskets with its candies.
On the Runway: Taco Bell Bodysuits & Hoodies
Taco Bell and Forever 21 collaborated to show off a new line of limited-edition, Taco Bell-themed clothing.
How to Crush Your Digital Content Experiences
To create the best digital content experiences possible for your brand consumers, you’ve got to deal with these four trends.
Coach Rebrands as Tapestry
After months of work to find a new corporate name, the CEO is concerned that Tapestry—the word—might be viewed as old-fashioned.
