CONSUMER-MARKETING | ENGAGEMENT

Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers.

Simply put, businesses can’t afford to continue siloing their sales, marketing and support efforts. Here's what you need to know.

It's a busy time of year, so we have collected the top articles for you to catch up on.

Don't let holiday shoppers go astray. To maintain customer loyalty, here three tips for retailers to apply today.

Ken Krasnow, VP omnichannel marketing, Henkel N.A., will share his expertise and insights during Chief Marketer’s virtual conference “5 Marketing Trends to Bet On in 2018.”

Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.

Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others.

The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.

With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today.

A new infographic appears to make some sense of the best days and times to post on social media.