CONSUMER-MARKETING | ENGAGEMENT

Building a brand community doesn’t have to be daunting: Engage with, nurture and capitalize on the behavior that may already accompany your product or service.

The playable record features a core of cereal, topped with layers of milk and dark chocolate all pressed into a 3D-printed mold to create playable grooves.

One-of-a-kind brands appeal to customers, and brands become one of a kind by differentiating themselves from the competitive clutter through sharp brand strategies.

Peet’s Coffee got into the spirit of Coachella this week with several brand activations to promote its chilled Cold Brew.

Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins

Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.

Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic, truly knows how to capture the attention of Gen Z. He offers 10 tips.

Trends come and go, but meaningful customer relationships stand the test of time. Here's how you can reach your customers through thick or thin.

Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target.