CONSUMER-MARKETING | ENGAGEMENT

Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its

There's been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last

Jim Page doesn't think much about the breakfast table these days. Page is the ringleader for Dean Food Co.'s $13 million rollout of Milk Chug, resealable

These are the salad days for our nation's capitol. Washington has the highest percentage of supermarket salad bars in the country, nearly 60 percent.More

High-Speed Duel In an innovative idea, DC Comics and NASCAR will join next month to stage a duel within one of the circuit's biggest races. The Showdown

INSPECTOR GADGET (Buena Vista Pictures)Tentative Release Date: July 1999Anticipated Rating: PGStarring: Matthew Broderick, Rupert Everett, Joely FisherTop-Line:

NEW YORK Quick, think of a successful children's book series that was turned into a hit TV show? If you answered Goosebumps, you're right, but execs at

LOS ANGELES Fox will try to extend the tremendous brand loyalty of NASCAR down to its youngest audience when it creates a children's show based on the

Account-specific marketing is stopping traffic in Greenwich Village.It started with Fender Guitars' Christmas radio campaign, the first consumer spots

Yes, it's true: Everything is bigger in Texas. Houston supermarkets are 17 percent bigger in square footage than the national average. Houston is the