CONSUMER-MARKETING | ENGAGEMENT

Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.

Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first

Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That's

Universal Studios Consumer Products Group signed a deal with one retailer - Kmart Stores - to launch two product lines. Some licensed apparel for both

Burger King has completed a cause-marketing overlay to its holiday tie-in with The Rugrats Movie. A portion of sales from Rugrats watches in BK restaurants

Sneak previews of film projects open to promo partnersTOY STORY 2 (Buena Vista Pictures) Estimated Release Date: November 1999 Starring: The voices of

Attractive young entertainment industry executive boosts the popularity of her network's substantial cartoon properties by connecting characters to kids

NEW YORK The new force will be with Nintendo. The video game manufacturer bested Sony for the most coveted movie title next year, Star War's Episode I:

Israelis love receiving presents, worship the word "free," and long for the exhilarating feeling of knowing that we've won something others haven't. We

Think back for a moment. Close your eyes and imagine it is January of 1998. You were nice and calm and figured you had everything in place. Your co-marketing