CONSUMER-MARKETING | ENGAGEMENT

Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.

NEW YORK Schweppes will activate its Live Broadway sponsorship with a national holiday instant-win sweepstakes. The promo will be on specially marked

Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering

Home Delivery/USA Of course it's important to know your customer, but for Packard Bell, it became crucial to get to know its retail salespeople - and

Killing Mrs. Tingle (Miramax) Anticipated Release Date: Second Quarter 1999Starring: Helen Mirren, Katie Holmes, Marisa Coughlan, Liz Stauber, Vivica

Aside from obvious issues of size and selection, what distinguishes the convenience store channel from its supermarket, mass merchandise, and drug store

General Mills begins construction this month Betty Crocker Kitchen, a retail bakery outlet in the Mall of America. The store will open in mid-October,

Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94

Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York