CONSUMER-MARKETING | ENGAGEMENT

This month's cover story reports that sweepstakes are hotter than ever, up at least 15 percent, according to the fulfillment executives who mail out the

Unlike sweepstakes, which require no purchase to enter (to legally distinguish them from lotteries), games can require a purchase. That, of course, means

Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,

Talk about your single-serve. Coca-Cola is inching up supermarket sales one sip at a time with Shop Refreshed, an in-store program that invites shoppers

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

I've never seen a bumper sticker that said 'I'd rather be groceryshopping,'" says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers

Burger King's Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted

The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson's Inc., Boise, ID, America's fifth largest U.S.

Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra

Universal Consumer Products Group doesn't want to be a one-hit wonder anymore."We used to do one big picture a year, but now we want to broaden our program,"