OSMOSIS JONES (Warner Bros.)
Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure
CONSUMER-MARKETING | ENGAGEMENT
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Scoring in-store requires more planning and cooperation than ever before. Unless you've got Produce Man on your side.A well-executed in-store promotion
Clicks and mortar
Call it a traffic-building U-turn. A brand runs its Web site on kiosks in store aisles to tap store traffic into its site. Get it? Retailers - including
Your Tax Dollars at Work: Compaq uses street tactics to spur federal sales.
For federal employees, Washington DC's summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a
New Kids on the Shelf: Brothers Flub attracts”transdimensional” promo slate.
Add Brothers Flub to the list of kids' shows on Nickelodeon making marketers gaga for promotional deals.An animated series from production company Sony
Retailers: Family Trees
In the age of consolidation, it's often hard to keep track of retailers without the proverbial scorecard. Here's a rundown of the chains and regional
Sweeping the Nation
"It takes guts for a company to say it's got the hottest-selling product in the industry," says Evans Manufacturing's Tom Ngo, "but we're shipping a million
Road Runners: GM, Warner Bros. tie a big marketing knot.
Most auto manufacturers want to get the bugs out of their cars, but GM is looking to put one Bugs in.In the second such deal to be announced this year,
Converging in Bentonville
Convergence - I'm tired of the whole trendy idea. We're all waiting around watching "convergence" happening, and I suppose it is. Television and www.com.
Game Commentary
Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers' Poll said they believe that the popular promotions'
