Harrah’s Drops $20 Million on Treasure Hunt Promo
Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator
Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator
Food Network and housewares marketer World Kitchen will run an on-pack, on-air joint promotion in May and June. Food Network will produce a Cooking from
Premiere Magazine is this month hosting an Oscar-themed text-message sweepstakes, a first for the movie monthly. Academy Award winners picked via cell
Volvo Cars of North America is running an estimated $3 million tour and online sweeps to launch its S40 sedan this spring. Volvo partners with Virgin
Unilever launched Carb Options low-carb products this week, jumping on the nationwide low-carb hype. An online instant-win game at www.carboptions.com
Consumers that register for the new Netscape Internet service are qualified to win a 2004 MINI Cooper in a new sweeps sponsored by America Online. From
Procter & Gamble is midway through an online sweepstakes for Olay that awards a two-night trip to the Miraval Resort and Spa in Tucson, AZ. The sweeps
As part of a long-term partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly
Celebrating its partnership with NASCAR and its sponsorship with racer Michael Waltrip, Best Western launches the Win With Waltrip bonus offer. The promo
In the ultimate celebrity challenge, Xbox Live subscribers can win a chance to compete against some of today's hottest stars. Microsoft Corp. launched