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Access to Customer Data is ‘Hit or Miss’: CMO Council
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
Only 23 percent of customers say they have a ‘relationship’ with a brand, that leaves the other 77 percent that can be converted to brand advocates.
The Pay Your Age promotion was so overrun with parents and children that most had to be turned away due to safety concerns crushing the souls of untold numbers of kids.
Following hack, chatbots and fake photos, Casper continues it disruptive marketing strategy with a sleep pop-up.
Grab a coffee, sit back, and dive into some of the the most creative promotional marketing and brand activation campaigns to hit the marketplace.
A sweepstakes was the main attraction supported by videos featuring WWE superstars.
The Forbes Communications Council has the answers—13 of them in fact.
Bacardi has teamed up with Lonely Whale kicking off a global campaign in England to encourage consumers to reject single-use plastic straws.
A survey has helped identify the gaps between what shoppers want and what the industry is delivering.
Gleaning usable, actionable data and insights from experiences can crack the code on consumer behavior and improve live experiences—every single time.