CONSUMER-MARKETING | ENGAGEMENT

Visa Contest Courts Young Entrepreneurs

|  by Chief Marketer Staff

Visa USA targets young inventors with an online contest dangling seed money to produce their inventions. The essay contest, dubbed Ideas Happen, fields entries from 18- to 29-year-olds who describe their big idea (in 250 words or less). A panel of ...

Wise Foods Tunes In Bernie Mac

|  by Chief Marketer Staff

Snack maker Wise Foods has partnered with comedian Bernie Mac for a back-to-school sweepstakes launching Mac 'N Cheese Flavored Cheez Doodles. The "Hey America!" sweeps will award a trip for four to watch a taping of The Bernie Mac Show and meet the ...

Fox’s Ambush Makeover Embarks on an RV Tour

|  by Chief Marketer Staff

To promote the national launch next week of its daytime series, Ambush Makeover, Twentieth Television has refashioned an RV into a VIP-style beauty salon. The 33-foot rig is complete with three makeover stations, a lounge area fitted with ...

Ameriquest to Present NFL Opening Kickoff

|  by Chief Marketer Staff

Ameriquest Mortgage Co. has agreed to be the presenting sponsor of the National Football League's NFL Opening Kickoff celebration this month. The event, being held Sept. 9 in Foxboro, MA and Jacksonville, FL, is the first official sponsorship for ...

On Tour with This Old House

|  by Chief Marketer Staff

Television home improvement series, This Old House, is holding its first national tour beginning in Detroit this month. The tour is presented by The Home Depot. On Sept. 30, the tour kicks off with a daylong celebration of the series' 25th anniversary ...

Meyer Becomes Official Snowplow

|  by Chief Marketer Staff

Meyer Products, a snow and ice control manufacturer, has formed marketing partnerships with five NFL teams for the 2004 season. As part of its partnership, Meyer Snowplows will be the Official Snowplow of the Cleveland Browns, Buffalo Bills, Baltimore ...

What’s on your lapel?

|  by Chief Marketer Staff

It's hard to believe that less than a decade ago promotional product distributors had virtually no access to brand-name golf apparel. Labels known only

Movie Matchmakers

|  by Chief Marketer Staff

This fall, Loews Cineplex is bringing the singles dating experience to its movie theaters in select cities across the country in hopes of livening up

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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