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Inside FX, Fox and Hulu’s Comic-Con Activations
The Comic-Con activations of Fox, FX and Hulu generated a lot of buzz for shows like "Castle Rock," "Legion" and "The Gifted." Here's an inside look.
The Comic-Con activations of Fox, FX and Hulu generated a lot of buzz for shows like "Castle Rock," "Legion" and "The Gifted." Here's an inside look.
Portland can practically sell itself with its majestic mountains and rocky coastline, but marketers had a different plan—The Portlanders.
The Container Store is out with a new storytelling campaign that is not about its products but about what the containers can do for you.
Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain restaurant B. Good about the challenges of marketing to new dining audiences.
The partnership swirls around the introduction of a new Stacy's cheesy snack.
If your head is spinning with all the reboots and revisited trends, you are not alone. So how do marketers pick what reboot trends to invest in and which to avoid?
Workplaces of the future call for unprecedented change—here's seven predictions.
Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?
It's the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O'Brien, the Justice League and more team up in our 2018 Comic-Con International marketing round-up.
Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.