CONSUMER-MARKETING | ENGAGEMENT

InterContinental Launches Travel Agent Program

|  by Chief Marketer Staff

InterContinental Hotels Group is giving travel professionals free weekend stays in an effort to increase awareness of its Latin America properties. The Hotels On Us incentive will run through March 31, and allows travel professionals the opportunity to ...

NFL and PGA Offer Incentives With the Aloha State

|  by Chief Marketer Staff

The National Football League and Professional Golf Association Tour are offering for the first time corporate incentive packages centered around events in the Hawaiian Islands. The NFL customizes its package around the annual Pro Bowl in February, and ...

Gift Cards Oust Cash in Gift Giving

|  by Chief Marketer Staff

American consumers would prefer to give electronic gift cards as gifts over cash or paper gift certificates. Some 52% of respondents to a recent survey preferred giving gift cards versus 38% who said cash and 11% who indicated gift certificates, ...

Reuters Rolls Global Recognition Program

|  by Chief Marketer Staff

This just in: Reuters has launched its first global recognition program, to be rolled out to 14,700 employees in more than 90 countries. The Living FAST Recognition Program recognizes employees and teams who exceed expectations in demonstrating and ...

Taubman Incents Men with Style Packages

Men like to be pampered too. Whether metrosexual or macho, what man wouldn’t like a mini-facial or an all-day 15% discount card for Bloomingdales or a fashion consultation with a denim expert? That’s the hope of Taubman Centers Inc., now out with ...

Ford To Follow Oprah Giveaway

|  by Chief Marketer Staff

Ford Motor Co. confimed yesterday that it has signed a deal to give away family vehicles on ABC TV's Extreme Makeover: Home Edition show. Terms of the deal were not disclosed. Ford F-150 trucks and Ford Heavy Duty trucks are used and showcased on the ...

Yahoo Wires Bus Stops for Local Launch

|  by Chief Marketer Staff

Yahoo is bringing the Internet to bus stops to support its national launch of Yahoo Local. Commuters access Yahoo Local on the fly Yahoo puts Internet kiosks at bus stops in New York, San Francisco and Los Angeles to promote its new local search ...

GNC Starts Sponsorship Sweepstakes

|  by Chief Marketer Staff

General Nutrition Centers, Inc. has launched an essay contest that will turn three amateur athletes into GNC Pro Performance-sponsored athletes. Amateur and aspiring athletes can visit gncproperformance.com to enter to describe their endurance goal in a ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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