7-ELEVEN: has signed on as the latest retailer to offer America West Gift Cards at participating stores. The chain joins Valero/Diamond-Shamrock, Rite-Aid, Staples and Winn-Dixie as current sellers of the first airline gift card. America West is the ...
Amstel Light, has signed once again to sponsor the U.S. Freeskiing Tour next year. As part of the deal, Amstel Light will have its name as part of the 2005 tour and will be an event title sponsor of the Green Mountain Skiercross Classic at Stowe, VT, ...
The days of relentless growth in trade show attendance are behind us, declared Douglas L. Ducate, president/CEO of the Center for Exhibition Industry Research, at the annual meeting of the International Association for Exhibition Management, December 1 to 3, in San Antonio. "These are the good old days," he said.
Clearly Canadian Beverage Corp. has launched an instant-win under-the-cap-sweepstakes, which is being promoted on some 3.4 million packages of Clearly Canadian bottles distributed in the U.S. The promotion, "A Vacation Under Every Cap," offers ...
Parker Brothers is touting its new game video disc, Shout About Movies, through a mobile tour, instant-win game and an online sweepstakes, with the grand prize of an all-expense paid trip to Hollywood. The Shout About Movies tour will hit 11 markets, ...
With only one week to go before Santa comes to town, Sears, Roebuck and Co. has added a new promotion to get shoppers into its stores. On Saturday, the first 100 customers at each of its full-line stores across the country will get a $10 gift card. The ...
Back by popular demand, the Hallmark Channel is reviving its annual holiday sweepstakes packed with more than 1,000 prizes, including a walk-on role in a Hallmark Channel movie. The Hallmark Channel Hollywood Holiday Sweepstakes offers Hallmark store ...
It's out of this world. To better educate software developers about leading edge development technology, Oracle has launched a new online sweepstakes touting its top prize as a trip to space. The Oracle Space Sweepstakes is giving one grand-prize winner ...
Last month, both Kraft Foods Global, Inc. and Masterfoods, Inc., agreed to changes in their marketing to children after their promotional materials were challenged by consumer advocacy groups. In the Kraft case, a print ad for Post cereals entitled ...
Motivating and rewarding employees has never been more important as years of layoffs have left employers with fewer employees, who have been asked to do much more with much less. Donna Oldenburg the show director for the Incentive Show and president of ...
