Loews Cineplex Entertainment Corp. is letting moviegoers in on the red carpet fun through a new sweepstakes tied into the Academy Awards for a chance to win $100,000 and other prizes via a watch and win element. Consumers can enter the Their Fame, Your ...
Several years ago McDonald's Corp. faced up to some tough facts. The company had lost its way. It had taken its eye off the customer and people looked at the brand as old-fashioned and out of date. Big Mac faced a huge challenge: making the McDonald ...
College students play detectives for the second year as the American Institute of Certified Public Accountants repeats its Catch Me If You Can campaign. Students solve crimes online for cash The online and on-campus effort encourages business majors ...
In celebration of Black History Month, HBO is touting an online sweepstakes tied into the upcoming release of its Lackawanna Blues film. The film Lackawanna Blues tells the coming-of-age story about a woman who built a community and circumvented ...
Primedia, Inc. has launched an automotive lifestyle series that it says will combine the most popular motor sport trends from around the world with key car culture and lifestyle elements in a fast-paced, engaging environment. Hard Drive is a ...
Burger King Corp. is taking fans of NBC's The Apprentice from the boardroom to the lunchroom through a new online sweepstakes, which offers the top winner two American Airlines tickets to a destination of their choice. The QSR is giving consumers a ...
Shania Twain sings on DVD, not discs Procter & Gamble taps its four-month-old partnership with singer Shania Twain to launch a new disc for its Scentstories by Febreze air-freshener system. The scent (not music) disc, Shania's Wishes for Spring, ...
So you say you want to be the next hip hop star? Cingular Wireless, Sony Ericsson and Sony Urban Music are searching for the next up and coming star, offering one grand-prize winner the chance to record a mobile ringtone and win a new car. Unsigned ...
Imported beer maker Newcastle Brown Ale is set to start a grassroots "edutainment" campaign to get the word out about the brands. Three-person street teams, called "Ale Blazers" will visit local bars around the country offering product samples and ...
Pepsi-Cola Co. is renewing its under-the-cap promo, doubling its 2004 offer with 200 million free songs, and introducing the chance to win Apple iPod minis though a sweepstakes. The promotion, open to consumers 13 and older, offers a one-in-three shot ...
