Consumers worry that marketers have too much personal data, but that doesn't keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they're more likely to ...
The National Football League and Players, Inc. will hold a text-messaging contest for viewers to choose the most valuable player on Super Bowl Sunday. On Sunday, FOX Sports broadcasters will announce the in-game promotion where fans can text "MVP" to ...
Recreational vehicle manufacturer Fleetwood Enterprises will launch a vacation club for recreational vehicle fans this spring, a first for the RV industry. The points-based Fleetwood Vacation Club treats RVs like time-share condos: Club members schedule ...
Best Western International will kick off the 2005 NASCAR season by offering a discounted rate for race fans and a bonus for its loyalty program members. Guests who stay twice at the RaceFan Rate between Feb. 1 and April 30 are also eligible for the ...
All stores—and loyalty cards—adopt the Macy's name next month Macy's has rolled its five regional loyalty programs into a single national program as the retailer adopts the Macy's name nationally this spring. Macy's 14 million current members will be ...
Wendy's International is launching a new promotion this month featuring Klutz-branded toys. Starting Feb. 21, Wendy's will offer Kids' Meal bags based on the kids' activity products. Each Wendy's Kids Meal bags will contain one of five toys including: ...
American Wireless has introduced Retail Extension Services prepaid mobile content cards through its network of dealers. Available for use with cellphones, smartphones, PDAs and Blackberry's, thousands of titles beginning at 99 cents can be accessed ...
Euro RSCG Retail has launched a Customer Loyalty division under database marketing veteran Craig Staley. Craig Staley Staley has joined the Dallas agency as VP-director of database marketing, overseeing the new unit that will create integrated loyalty ...
Logoed apparel supplier Vantage Apparel planned to donate $1 for every order received last month to aid tsunami relief efforts. The funds have been earmarked for the American Red Cross Tsunami Relief Fund. The Avenel, NJ-based company has committed up ...
Delta SkyMiles members have donated 25 million frequent-flier miles for tsunami relief efforts. The miles are funneled through Delta's SkyWish program and distributed to the American Red Cross, CARE and Unicef to fly relief workers and supplies to the ...
