Maserati dangles a trip to Italy Maserati North America is targeting the wealthy with a direct response marketing campaign that dangles a trip for two to Italy for a sports car enthusiast. Though consumers of any income can enter the sweepstakes, the ...
In celebration of its 40 years in business, Arby's is out with a new ad campaign—and a sweeps—touting its ability to provide customers with "something different, something better," which focuses on its roots and its staple red hat. Arby's tagline for ...
The Daily News is offering a special drawing in an attempt to make amends to the thousands of readers who thought they had hit the jackpot in its Scratch n' Match game because of a misprint in the winning numbers. Newpaper tries to appease readers in ...
Days before it hits the airwaves, NBC is already getting a jump-start creating buzz around its new comedy series, The Office, via the Internet and a designated online community. NBC and MySpace.com give viewers a sneak peak at The Office American Style ...
WrestleMania 21 has been sold out for months, but World Wrestling Entertainment is spending more than $5 million with a multi-media campaign to promote Pay-Per-View purchases of the annual live event next month. Pizza boxes tell consumers about ...
The Atlanta Braves and their Turner Broadcasting sibling Cartoon Network are joining forces in creating a branded entertainment and dining experience for kids and families at its home ballpark, Turner Field. An artist's rendering of Tooner Field The ...
Desperate to win a contest? ABC is inviting fans of its hit comedy Desperate Housewives to enter an online quiz and sweeps, offering a grand-prize trip to attend the show's DVD launch party in Los Angeles. Desperate fans seeking to win a prize can ...
During Meeting Professionals International's ROI Summit last July, Tracey Smith, manager, events programming, at Thomson RIA, a Dallas-based software company, had to duck out of a session to take part in a conference call with her vice presidents of sales, marketing, customer operations, and product development. They wanted to talk about an upcoming user conference…
The Chrysler Group's Jeep brand will play an integral role in the upcoming adventure film Sahara, which will be released in theaters nationwide on April 8. The Jeep Wrangler Unlimited will be integrated into the upcoming flick Sahara In the film, ...
Fans can soon interact with characters from the hit children's television show Jay Jay The Jet Plane in a new way, as the show will soon embark on a 32-city tour. Jay Jay The Jet Plane hits the road with new tours The Jay Jay The Jet Plane Tours ...
